Spotify Received A Major Boost This Year From An Unexpected Audience

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Gamers logged on at a brisk hour. The percentage of music streamed from gaming consoles between 6am and 9am grew 47% compared to last year. Their preferred music genre? Rap and trap music are their most favored genres. The top streaming songs on gaming consoles were "The Box" from Roddy Ricch, Blueberry Faygo by Lil Mosey and "goosebumps” by Travis Scott. Roddy Ricch, Trevor Daniel's "Falling"



After performing a virtual concert in Fortnite, Spotify traffic for Travis Scott, a musician with deals with McDonalds and PlayStation increased by a whopping 80. The streaming platform reported that streams increased by 207% globally between April 26 and April 30 of last year, compared to the previous year.



People were looking for video game music. The most played soundtracks to video games this year were from "Minecraft," the original "Doom" and "Death Stranding." Pyramids



2020 was also a significant year for virtual artists, musicians represented by fictional personas such as the group Gorillaz. The streaming of Hatsune Miku, a Japanese virtual singer was up by 136% in 2018.



Riot Games, the company behind "League of Legends" has created a virtual pop-star group known as K/DA in 2018. The name refers to the League of Legends lingo, which refers to the killings and deaths of players during every game. They are then recorded on the scoreboard. Riot brought back the group that was recorded by real-life singers on a new album. Pyramids Its songs topped Billboard charts. Spotify has seen its stream growth increase by 109 percent.



Riot stated that K/DA's invention has allowed it to reach a larger audience than League players and to get more people interested in the game's content. It also spoke to CNN Business in a statement.



Cook stated that gaming and music go hand in hand because gamers are inclined to listen to music while they play.



Spotify is continuing to look at partnerships with gaming corporations. Spotify recently signed a partnership with League of Legends. It continues to collaborate with Microsoft on the Xbox and PlayStation platforms.



Cook stated that Spotify has increased its gaming console streaming streams. It has also added to its playlists with curated playlists. "Thinking about the best way to play and what people prefer to listen to while they are playing," Cook said.